New Brands

 

Identifying opportunities and designing the means to compete is at the heart of great brands. So often, consumers or other organisations are often left confused, under-whelmed or simply neutral about a business or its product or service offering.

Metaphorically as brand identity consultants we liken ourselves as the "midwives to an idea" in the birth of a brand identity. Very often, names, positioning lines and even logo are assembled prior to any marketing plan, business strategy or business process. As a result, the potential of any new brand is already significantly diminished. Ironically at a time when its freshness and its audience are at their most opportune.

There are many reasons for this. But above all, designing a new brand takes simplicity, objectivity, sophisticated process and a solid dash of common sense. The paradox is that for many businesses, brand identity development happens at a time of great pressure and investment. In the stress that often accompanies change - brands are born like children. And like it or not, we are stuck with them.

Our advice is that new brands are not DIY.

Contact us to find out how we can solve your brand puzzle.